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Socials (+ promotie)
Banners
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Flyers
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Advertenties in lokale huis-aan-huis bladen
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Campagneonderdelen
\nDe campagne wordt zowel online als offline ingezet. De inhoud is natuurlijk op maat af te stemmen. Alles is optioneel.
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\nDe kracht van deze campagne zit in de persoonlijke benadering. Door letterlijk de deuren van de wijk in te gaan en het gesprek aan te gaan, verlagen we de drempel. Mensen ontdekken dat hulp bij digitale zaken niet ingewikkeld of eng hoeft te zijn – en dat er altijd iemand is die met geduld en begrip wil helpen.
\nMet \"Ik ben IDO\" maken we van digitale uitsluiting een gedeelde verantwoordelijkheid. We bouwen bruggen tussen mensen en de digitale overheid. Want iedereen verdient het om mee te kunnen doen. Ook, en juist, in deze digitale tijd.
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Ik ben IDO – Jouw gids in de digitale wereld
De digitalisering van onze samenleving gaat razendsnel. Steeds meer zaken moeten online geregeld worden: inloggen met DigiD, contact opnemen met instanties, veilig omgaan met digitale oplichting, of iets simpels als het regelen van je energiezaken. Voor veel mensen is dit een flinke uitdaging. Zij missen de kennis, ervaring of het vertrouwen om deze digitale wereld zelfstandig te betreden. En juist daardoor raken ze steeds verder buitenspel.Om hier verandering in te brengen heeft de overheid het Informatiepunt Digitale Overheid. Opgericht. Echter dit is een onmogelijk naam om te onthouden of uit te spreken. In opdracht van de gemeente Katwijk hebben we dit vertaald in een campagne "Ik ben IDO". Met deze campagne geven we een gezicht aan de hulpverleners en die nomen zich allemaal IDO. IDO is dichtbij, toegankelijk en altijd gratis.
Vrijwilligers
Vrijwilligers van IDO trekken de wijken in, bezoeken buurthuizen en gaan in gesprek met bewoners. Gekleed in mooie IDO truien. Ze vertellen over de mogelijkheden die er zijn bij de bibliotheek, waar iedereen zonder afspraak terechtkan met digitale vragen. Of het nu gaat om hulp bij het aanvragen van toeslagen, het lezen van berichten in de berichtenbox, of het aanmaken van een DigiD: niemand hoeft er alleen voor te staan.
De kracht van deze campagne zit in de persoonlijke benadering. Door letterlijk de deuren van de wijk in te gaan en het gesprek aan te gaan, verlagen we de drempel. Mensen ontdekken dat hulp bij digitale zaken niet ingewikkeld of eng hoeft te zijn – en dat er altijd iemand is die met geduld en begrip wil helpen.
Met "Ik ben IDO" maken we van digitale uitsluiting een gedeelde verantwoordelijkheid. We bouwen bruggen tussen mensen en de digitale overheid. Want iedereen verdient het om mee te kunnen doen. Ook, en juist, in deze digitale tijd.
Campagneonderdelen
De campagne wordt zowel online als offline ingezet. De inhoud is natuurlijk op maat af te stemmen. Alles is optioneel.
Online posters (denk aan digitale schermen)
Socials (+ promotie)
Banners
Posters (A3-formaat)
Flyers
Folders
Advertenties in lokale huis-aan-huis bladen


Bekijk ons andere werk





