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Campagneonderdelen
\nDe campagne wordt zowel online als offline ingezet. De inhoud is natuurlijk op maat af te stemmen. Alles is optioneel.
\nMet deze campagne willen we bijdragen aan die duidelijkheid. Niet door te vertellen wat ouders moeten doen, maar door hen te helpen goed geïnformeerde keuzes te maken. We brengen het Rijksvaccinatieprogramma op een laagdrempelige manier onder de aandacht en leggen uit waarom vaccineren belangrijk is, hoe het werkt en welke keuzes je als ouder hebt.
\nWat biedt de campagne?
\nDe campagne bestaat uit een mix van online- en offlinemiddelen. Via artikelen, posters en social media-uitingen bieden we eerlijke en begrijpelijke informatie. We verwijzen naar betrouwbare bronnen, zoals het RIVM, en gaan in op veelgestelde vragen, twijfels en zorgen. We kiezen voor een toegankelijke en respectvolle toon, waarbij ruimte is voor nuance en eigen afwegingen.
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De vaccinatiegraad onder kinderen is de afgelopen jaren langzaam gedaald. Dat baart zorgen, want vaccinaties beschermen niet alleen individuele kinderen tegen ernstige ziekten, maar ook de samenleving als geheel. Hoe minder kinderen gevaccineerd zijn, hoe groter de kans dat infectieziekten opnieuw de kop opsteken.Vaccineren is een onderwerp waar veel over gesproken wordt – en helaas ook waar veel misinformatie over rondgaat. Dat kan ouders aan het twijfelen brengen. Begrijpelijk, want als ouder wil je de beste keuzes maken voor je kind. Juist daarom is het belangrijk dat ouders toegang hebben tot betrouwbare, eerlijke en duidelijke informatie.
Met deze campagne willen we bijdragen aan die duidelijkheid. Niet door te vertellen wat ouders moeten doen, maar door hen te helpen goed geïnformeerde keuzes te maken. We brengen het Rijksvaccinatieprogramma op een laagdrempelige manier onder de aandacht en leggen uit waarom vaccineren belangrijk is, hoe het werkt en welke keuzes je als ouder hebt.
Wat biedt de campagne?
De campagne bestaat uit een mix van online- en offlinemiddelen. Via artikelen, posters en social media-uitingen bieden we eerlijke en begrijpelijke informatie. We verwijzen naar betrouwbare bronnen, zoals het RIVM, en gaan in op veelgestelde vragen, twijfels en zorgen. We kiezen voor een toegankelijke en respectvolle toon, waarbij ruimte is voor nuance en eigen afwegingen.
Campagneonderdelen
De campagne wordt zowel online als offline ingezet. De inhoud is natuurlijk op maat af te stemmen. Alles is optioneel.
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